Overview
Guided by a Senior Marketing Consultant, the role entails managing various projects, including implementing events and webinars, marketing email campaigns and automations, website refresh, and new product launches. The individual will support lead generation and content creation.
As a Marketing Lead, you will be at the forefront of our marketing strategies, responsible for developing, implementing, and managing marketing campaigns that promote our products and enhance our brand presence. Your expertise in digital marketing and product marketing will be crucial in driving growth and achieving our business objectives.
Job RequirementsÂ
- Develop and Implement Marketing Strategies: Working alongside our marketing consultants, create and execute comprehensive marketing plans that align with company goals and drive brand awareness and customer engagement.
- Digital Marketing: Lead digital marketing initiatives, including SEO/SEM, email marketing, social media, and online advertising, to boost online presence and drive traffic to our digital platforms.
- Product Marketing: Develop product positioning and messaging that differentiates our products in the market. Work closely with the product team to understand features and benefits and translate them into compelling marketing campaigns.
- Campaign Management: Oversee the planning, development, and execution of marketing campaigns across various channels, ensuring they are completed on time and within budget.
- Content Creation: Collaborate on and create high-quality marketing materials, including blog posts, whitepapers, case studies, and videos.
- Market Research: Conduct market research to identify trends, customer needs, and competitive landscape. Use insights to inform marketing strategies and campaigns.
- Performance Tracking: Monitor and analyse campaign performance metrics to measure effectiveness and ROI. Provide regular reports and make data-driven recommendations for improvements.
Experience
Minimum of 3 years of experience in marketing, with a strong focus on digital marketing and product marketing. Ability to work autonomously and as part of a team.
- Must have the ability to speak and write Dutch, English (to a high standard) and preferably also French.
- Experience in a healthcare and/or technology field is highly beneficial.
- Extremely helpful to have experience with WordPress, MailChimp, HubSpot and LinkedIn ads.
- Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook, MS Teams).
- Experience with social media marketing on platforms like LinkedIn, X (formerly Twitter), YouTube, etc.
To apply, send your CV and cover letter to: marketing@g2speech.com
To find out more about how you can grow your career with G2 Speech email: info@g2speech.com
Download Job Specification
